Three one-to-one evaluations
An hour each on your sales, your business and your social media, worth $750 between them, and all three are yours from day one.
Membership · $9 for the first 50
Three one-to-one evaluations in your first few weeks, two live workshops every month, and four people who have built, sold and rescued small businesses looking honestly at yours. No contract, no minimum term, and you cancel from your own account in two clicks.
What your membership gives you
An hour each on your sales, your business and your social media, worth $750 between them, and all three are yours from day one.
Practical sessions built around what members are actually wrestling with that month, not a fixed curriculum nobody asked for.
Twenty minutes on each evaluation, every quarter, checking whether the thing you said you would fix actually got fixed.
Owners building the same kind of thing you are, plus four people who have already done it and will tell you the truth about it.
Your membership opens the moment you join. Nothing is drip fed, nothing is held back for a later tier, and you keep whatever you build even if you leave.
$9
A month, first 50 members
$964
Value in your first month
3
One-to-one evaluations
4
People behind the club
Why most businesses stay stuck
You started because you were good at the thing, not because you had a plan for the business around it. That works for a while, then it quietly stops.
When you get busy you work in the business instead of on it, and growth becomes something that happens to you rather than something you chose.
An accountant at tax time, a marketer posting on your behalf, a coach who has never seen your numbers. Nobody looking at the whole thing.
The framework
Businesses that grow steadily are paying attention to all five of these at once. Miss one and the whole thing wobbles, which is why buying help a piece at a time so rarely moves the needle.
Your membership covers all five, and your first three evaluations are how we work out which one is holding your business back right now.
Knowing what you are building, and in what order.
A repeatable way to bring revenue in, rather than hoping the phone rings.
Being visible to the people who can actually buy from you.
Reading your own numbers well enough to make decisions on them, not just to file a tax return.
Building a team that can carry the work without you standing over it.
Who is involved
Co-FounderBusinessXL
Eighteen businesses started and exited over thirty-five years, across property, petrochemicals, energy, transport, food and franchising. Some made him, some nearly broke him, and all taught him more than his MBA did. Through BusinessXL he now asks business owners the question almost nobody has: where is the profit actually going?
Co-FounderBrian De Beer Sales Solutions
Forty years in selling and sales management, and more than thirty thousand people trained across fifteen countries. Running a fourteen hundred person sales force across seven countries, he built a system that brought the large majority of them up to full productivity, at a scale nobody had managed before. Everything he teaches is meant to be used the same week you learn it.
Co-FounderEvery Task
For years Claudia found herself redoing her team's work at 2am, convinced she simply kept hiring the wrong people. She was not. The problem was the operation she had built around herself, and fixing that became Every Task, which she now runs across the USA, Europe and South Africa.
Growth PartnerEvery Task
Björn is the person most owners speak to first. He runs the conversation where you explain what is actually going wrong in your business, and turns it into a plain written plan of what to hand over and in what order, so the help you get is the help you needed.
What people say
Every Task has been incredible with helping my business. They’ve helped ease so much of the admin work I do every day so I’m freed up more for training and marketing!
What is included
Here is the whole membership, written out in full, at what each piece is actually worth if you went and bought it on its own.
Included in your membership
On your actual sales, with the man who has trained thirty thousand people to sell.
$250
Your business measured against what working businesses look like, with the gaps written down plainly.
$250
How visible you are to the people who could buy from you, and what to change first.
$250
Yours to keep, whatever you decide about staying.
$97
Every month you’ll receive
Live and practical, built around what members are wrestling with that month.
$97 / mo
Twenty minutes on each one, every quarter, checking whether the thing you said you would fix got fixed. $240 a year.
$20 / mo
Earn ten percent whenever someone joins or buys through you. A few referrals and your membership pays for itself.
Ongoing
How a $9 membership can carry all of that
The evaluations and the workshops are contributed by the three partner businesses, who treat the club as how they meet the owners they want to work with. Your fee covers running the club, not the value inside it.
Your three evaluations are yours from the day you join, and you book them against the founders' diaries, so they run in your first few weeks rather than on your first afternoon.
How membership works
STEP 01
Your login, your e-book and the links to book all three evaluations arrive within minutes. Nothing is drip fed.
STEP 02
An hour each on your sales, your business and your social media, worth $750 between them. This is where the membership pays for itself.
STEP 03
Two live sessions every month, where you take what the evaluations surfaced and actually do something with it.
STEP 04
Three evaluations behind you, a plan in writing and a room of people who know your business. If it has not earned its $9, cancel and keep everything you built.
Membership options
$9 a month for our first fifty members, and it stays at $9 for as long as you stay. Nothing here locks you in and nothing is held back behind a higher tier.
Only 50 places
Member
$19$9 / mo
Founding rate, first 50 members only
Enterprise
Custom
For teams and organizations
Before you ask
The moment you join. Your login, your e-book and the links to book all three evaluations arrive within minutes, and the next workshop is open to you straight away. Nothing is drip fed and nothing waits for a cohort to fill.
Because your fee is not what pays for it. The evaluations and the workshops are contributed by the three partner businesses behind the club, and they do it because this is how they meet the owners they want to work with. Your fee covers running the club itself. It is a deliberate trade, and we would rather tell you that plainly than let it look like a trick.
The sessions themselves are, yes. They are yours from the day you join. You book them against the founders' diaries rather than being handed a slot, so in practice they run across your first few weeks. If you ever cannot get a date that works, tell us and we will sort it out.
$9 a month is the founding rate for our first fifty members, and it stays at $9 for as long as you remain a member. After those fifty places are gone it moves to $19. There is no setup fee, no onboarding fee and no upsell waiting behind the door.
You cancel from inside your account in two clicks and you are not billed again. No phone call, no retention script, no notice period. Anything you built while you were a member, your plan, your playbook, your templates, stays yours.
Then use the three evaluations and nothing else. That is three hours spread across your first few weeks, on your sales, your business and your social media, and you will come out of them knowing exactly where your time is going. The workshops are there when you want them, and nobody chases you if you skip a month.
Owners of small and growing US businesses, most of them running teams of one to twenty people, across services, trades, retail and consulting. The common thread is that everyone in the club is building something and is willing to help somebody else build theirs.
Fifty places
The three evaluations on their own come to $750, and you get all three in your first month. Your founding rate is held for as long as you stay a member, there is no contract and no minimum term, and you can cancel in two clicks.
$9 a month. Cancel from your account whenever you like.
Founding membership
Fill this in and your access and booking links follow as soon as payment clears.
$9 a month, held at $9 for as long as you stay a member. First fifty members only, then it goes to $19.
You are in
Your founding place is held at $9 and your membership is open right now. Your login, your e-book and the links to book all three evaluations are on their way to your inbox. If nothing has arrived in ten minutes, check promotions, then email us and we will sort it out personally.
Reference BGC-000000
NEXT 01
Start with whichever one worries you most. The booking links are in your welcome email and all three diaries are open to you from today.
NEXT 02
Rough is fine. Monthly revenue, your three biggest costs and how many leads you get in a normal month is enough for us to work with.
NEXT 03
Two run every month and the dates are in your account. Bring the thing your evaluation surfaced and we will work on it in the room.