Where your profit is actually going
How to read your own financials well enough to see the leaks, without needing an accounting degree.
Live webinar · $19
The growth session every small business owner wishes they'd attended five years ago.
One hour with the people who have built, sold and rescued small businesses. No drawn-out sales presentation, just practical guidance you can use immediately. Bring your real numbers and your real problem.
What you walk out with
How to sell without feeling like a salesperson
Brian's framework for owners who would rather do the work than pitch it.
The five pillars and your weakest one
The framework behind steady growth, and an honest read on which part of yours is breaking.
A plan you can start on Monday
Your next ninety days written down, plus live hot seats where we work through real situations in the room.
We run the session on the last Thursday of every month. Your $19 includes the replay, so book your seat even if you cannot make it live.
$19
A seat, one hour
1 hour
12pm to 1pm ET (9am PT)
4
People behind the club
$9
First 50 members
Why most businesses stay stuck
Working harder has not fixed it, and it is not going to.
Most of us are in business by default
You started because you were good at the thing, not because you had a plan for the business around it. That works for a while, then it quietly stops.
If it cannot run without you, it is a job
When you get busy you work in the business instead of on it, and growth becomes something that happens to you rather than something you chose.
The help you do get does not join up
An accountant at tax time, a marketer posting on your behalf, a coach who has never seen your numbers. Nobody looking at the whole thing.
The framework
Predictable growth is not luck. It is five things working together.
Businesses that grow steadily are paying attention to all five of these at once. Miss one and the whole thing wobbles, which is why buying help a piece at a time so rarely moves the needle.
We walk through all five on the webinar, and help you work out which one is holding your business back right now.
- 01
Business coaching and strategy
Knowing what you are building, and in what order.
- 02
Sales-driven growth
A repeatable way to bring revenue in, rather than hoping the phone rings.
- 03
Marketing and social media
Being visible to the people who can actually buy from you.
- 04
Finance and administration
Reading your own numbers well enough to make decisions on them, not just to file a tax return.
- 05
Leadership and people
Building a team that can carry the work without you standing over it.
Who is involved
Four people who have built businesses, not four people who have read about it.
Nawal Ramasar
Co-FounderBusinessXL
Eighteen businesses started and exited over thirty-five years, across property, petrochemicals, energy, transport, food and franchising. Some made him, some nearly broke him, and all taught him more than his MBA did. Through BusinessXL he now asks business owners the question almost nobody has: where is the profit actually going?
Brian de Beer
Co-FounderBrian De Beer Sales Solutions
Forty years in selling and sales management, and more than thirty thousand people trained across fifteen countries. Running a fourteen hundred person sales force across seven countries, he built a system that brought the large majority of them up to full productivity, at a scale nobody had managed before. Everything he teaches is meant to be used the same week you learn it.
Claudia Lowry
Co-FounderEvery Task
For years Claudia found herself redoing her team's work at 2am, convinced she simply kept hiring the wrong people. She was not. The problem was the operation she had built around herself, and fixing that became Every Task, which she now runs across the USA, Europe and South Africa.
Björn L. Salsone
Growth PartnerEvery Task
Björn is the person most owners speak to first. He runs the conversation where you explain what is actually going wrong in your business, and turns it into a plain written plan of what to hand over and in what order, so the help you get is the help you needed.
What people say
You do not have to take our word for any of it.
Every Task has been incredible with helping my business. They’ve helped ease so much of the admin work I do every day so I’m freed up more for training and marketing!
After the webinar
$964 of value in your first month. The first fifty members pay $9.
You do not have to join anything to attend the webinar, and most attendees never do. But people always ask what happens next, so here it is in full, at what each piece is actually worth.
Included in your membership
A 60 minute sales evaluation with Brian
On your actual sales, with the man who has trained thirty thousand people to sell.
$250
A 60 minute business evaluation
Your business measured against what working businesses look like, with the gaps written down plainly.
$250
A 60 minute social media evaluation
How visible you are to the people who could buy from you, and what to change first.
$250
The Business Growth Club e-book
Yours to keep, whatever you decide about staying.
$97
Every month you’ll receive
Two hour-long group training workshops
Live and practical, built around what members are wrestling with that month.
$97 / mo
Follow-ups on all three evaluations
Twenty minutes on each one, every quarter, checking whether the thing you said you would fix got fixed. $240 a year.
$20 / mo
Member referral reward
Earn ten percent whenever someone joins or buys through you. A few referrals and your membership pays for itself.
Ongoing
Total value, your first month
$964
Total value, every month after
$117
How a $9 membership can carry all of that
The partners fund it, not your fee
The evaluations and the workshops are contributed by the three partner businesses, who treat the club as how they meet the owners they want to work with. Your fee covers running the club, not the value inside it.
Sessions are booked, not instant
Your three evaluations are yours from the day you join, and you book them against the founders' diaries, so they run in your first few weeks rather than on your first afternoon.
How membership works
From joining to your first win, step by step.
STEP 01
You are in, immediately
Your login, your e-book and the links to book all three evaluations arrive within minutes. Nothing is drip fed.
STEP 02
Use your three evaluations
An hour each on your sales, your business and your social media, worth $750 between them. This is where the membership pays for itself.
STEP 03
Put it to work in the workshops
Two live sessions every month, where you take what the evaluations surfaced and actually do something with it.
STEP 04
Decide with evidence
Three evaluations behind you, a plan in writing and a room of people who know your business. If it has not earned its $9, cancel and keep everything you built.
Membership options
Start with one hour. Join the club when it has earned it.
$19 buys you the hour and the replay, with nothing else attached. Everything beyond that sits inside the membership, and nothing here requires a contract.
The webinar
$19 / event
Last Thursday of every month, 12pm to 1pm ET (9am PT)
- One hour live with the founders
- The replay, yours to keep
- No membership required
Only 50 places
Member
$19$9 / mo
Founding rate, first 50 members only
- Three one-to-one evaluations, worth $750
- Two live workshops every month
- Quarterly follow-ups while you stay
- The club e-book, yours to keep
- Referral reward, 10% on anyone who joins through you
Enterprise
Custom
For teams and organizations
- Seats for your whole team
- Private cohort and workshops
- Training delivered on site
- Named account contact
Before you ask
The questions everyone has.
$19 for a webinar. Is it really not a pitch?
We charge $19 precisely so it is not a pitch. People who pay for a seat turn up and do the work, and we would rather run the hour for them than fill a room with no-shows. We do tell you about the club at the end, because people ask, but the hour stands on its own. If you take the growth plan and never speak to us again, that is a good outcome for us.
What if I cannot make the live session?
Book anyway. Your $19 includes the replay and the worksheets, whether you make it live or not. The hot seats are the part worth showing up for, but the material reaches you either way.
How can $9 a month possibly cover all of that?
Because your fee is not what pays for it. The evaluations and the workshops are contributed by the three partner businesses behind the club, and they do it because this is how they meet the owners they want to work with. Your fee covers running the club itself. It is a deliberate trade, and we would rather tell you that plainly than let it look like a trick.
Are the three evaluation sessions guaranteed?
The sessions themselves are, yes. They are yours from the day you join. You book them against the founders' diaries rather than being handed a slot, so in practice they run across your first few weeks. If you ever cannot get a date that works, tell us and we will sort it out.
Is $9 really the whole membership price?
$9 a month is the founding rate for our first fifty members, and it stays at $9 for as long as you remain a member. After those fifty places are gone it moves to $19. There is no setup fee, no onboarding fee and no upsell waiting behind the door. The webinar is priced separately at $19 a seat, and you never have to join anything to attend one.
What happens if the membership is not for me?
You cancel from inside your account in two clicks and you are not billed again. No phone call, no retention script, no notice period. Anything you built while you were a member, your plan, your playbook, your templates, stays yours.
I genuinely do not have time for another thing.
Then start with the webinar and nothing else. One hour and $19, once. If it does not give you back more time than it costs you, you have lost an hour and $19, and you still keep the replay.
Who is actually in the room?
Owners of small and growing US businesses, most of them running teams of one to twenty people, across services, trades, retail and consulting. The common thread is that everyone in the club is building something and is willing to help somebody else build theirs.
One evening
One hour, $19, and a written plan for your next ninety days.
Last Thursday of every month, 12pm to 1pm ET (9am PT). If you take one thing from one session, the $19 has paid for itself several times over. That is not a sales line, it is just the arithmetic.
$19 a seat. Replay included, whether you make it live or not.
